Don't buy games from people who hate you: Hooded Horse.
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It's standard. Google, Apple, Microsoft, and Nintendo all charge 30%. For that matter most retail has a markup of 50% to 100%.
Its still too much.
And retail has store, shoplifting, cashier etc to pay. Steam/apple/msft have nothing.
for what matters, AAA negotiate lower rates with epic/steam/etc. Of course other game devs don't hve this right.
Steam at least lets you sell on other platforms with 0% cut, I'll give them that however.
Amazon servers aren't free