Ubisoft is effectively dead
(twitter.com)
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But do consumers have to play along? No. The winning move in a rigged game is not to play. If that means buying 1 or 2 title a year and spending rest of your time at the gym or private servers then so be it.
It doesn't matter if you buy or not.
It always matter on a individual level. You can not be forced to participate at gunpoint.
Some humans are not individuals. Very susceptible to marketing and opinion of their peers. I know several people who do not like racing games at all and yet they all bought the new forza just because of the marketing and one guy's pressure. Even when they coulda bought a cheaper copy on shady sites they bought it on steam for a full price.
And how does that prevent you from choosing to not buy?