Plague Inc. decides to antagonize its audience.
(store.steampowered.com)
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I thin it's a great marketing strategy. For a game with a "Shut Down Everything" achievement which existed 4 years before the actual pandemic I think they've been respectful with their timing.
If you're going to do a big attention grab the best way to go about it is to lean into humour. Shame they didn't release it on April 1st though, might have made it more palatable to the sensitive types.