AAA will never lower their prices. I do think you see it drive more and more towards a subscription model though. I used to think cloud based required too. I'm less sure about that just because of the compute needed for AI.

AI is going to get really expensive too. It's so ridiculously inefficent computing and doesn't really get better. As soon as we've pushed all mainstream creativity to AI, there's going to be a scarcity problem as we can't scale power even slightly close to that same level of growth.