They don't care, for a large assortment of reasons, but in essence they dump almost all of their efforts on marketing now. They don't care about making a product that the audience will like because they think they can simply convince the audience to like it.

Throw cash at reviewers and influencers who all proclaim it's the "best and latest thing ever". Hold huge public spectacles with hundreds or thousands of people, just to make some "exciting" announcements. Merchandising, amusement park rides, royalty fees, make their investors buy into the lies, do whatever they can to make it seem like the consensus is that their shitty products are somehow "good" while they take in bits of cash from every avenue possible.

Oh, and the franchise itself is a huge part of that marketing mindset too, if it wasn't already obvious. They also probably assume old fans aren't as profitable either, which could "possibly" be true, but at the same time I wonder why they don't just try to be faithful to the original material while appealing to both new and old fans alike.

Then of course there's the DEI money as another variable too.