No one had experience making fremium mobile games. It was a new market. And instantly, as soon as people found a selling feature, it spawned infinite clones, because emulating success is safe and easy.
Ubi looked at that rising model, and went "hmmm... Millions per month in what is practically passive income for years and years... OR... We could NOT do that..." (Edit: fixed company, initially said EA because force of habit of bad companies, but they actually at least loosely know how to fleece a mobile game market)
No one had experience making fremium mobile games. It was a new market. And instantly, as soon as people found a selling feature, it spawned infinite clones, because emulating success is safe and easy.
Ubi looked at that rising model, and went "hmmm... Millions per month in what is practically passive income for years and years... OR... We could NOT do that..." (Edit: fixed company, initially said EA because force of habit of bad companies, but they actually at least loosely know how to fleece a mobile game market)