It starts out looking reasonable. Then a few months later, Microsoft changes their policy and now makes it so you need to watch two more minutes of ads every half-hour or so. Then ad sessions double. And more of them become more about spewing political propaganda in your face than selling you a product. Eventually, you get fed up and cough up the money to switch to a higher-tier service without ads, but then Microsoft begins forcing you through them on the paid services as well. And the next thing you know, Microsoft's competitors are forcing commercials on you as well because they all saw how they were doing and realized it worked because suckers everywhere bought it hook, line, and sinker. And now gaming is irreversibly changed forever for the worst. Again.

There are some things where a hard line NEEDS to be drawn.