Game pass must be tanking
(twitter.com)
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Wait until session is defined as 30 mins and then in 3 months its 20 minutes, then in 6 it’s 5.99 a month and you can pay 1 dollar a session to skip ads for 30 minutes.
If it gets enough traction, they'll just mandate it in their platform API. Devs will have to provide hooks for it. Then you can look forward to an ad on every loading screen and before every match.
Be glad it's bad. If they did GamePass, Cloud Only for $5/mo people might actually do it and normalize cloudshit.