Some might not see this as a big deal, and perhaps it's not, but to me toy construction has always been a dad activity. I fully believe they intentionally made the mom the builder to subvert the traditional gender roles.
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That's "household" purchases, men will buy big ticket things like appliances, tools, cars & houses so the actual spending is more even.
But the advertisers aren't selling houses, they're selling household items so women are their target audience. It just makes sense.