Famously the Bud light boycott really started when a new major investor pushed bud light to move their marketing team to NYC; they then hired a bunch of lefties who decided the news target demographic should be trans beer drinkers.

I think a lot of things go this way; investors want to live in a fun city so they move a nonsense department like social media marketing to NYC or LA, and it corrupts the brand. I wonder if that’s what happened here, and if they’ve lost touch with the average Canadian because of it