Firstly, the Q in LGBTQ+ is Queer, which is explicitly a political affiliation.
Secondly, I dispute the numbers. The Alphabet people don't buy as a block. Moreover, as a percentage of the total economy, it doesn't fucking matter.
Lets break it down.
The number is too high. When compensating from deviation from the median (lots more faggots are poor) the number is easily corrected to $732 billion as TOTAL HOUSEHOLD INCOME. This more accurate number represents the gross, pre-tax income of about 9% of the population.
When we work out the disposable income that LBGTQ+ faggots can direct to "gay friendly" brands, it is much more like $571B
The reason that there has been a huge marketing push is because faggots respond to genuinely authentic marketing towards faggots. They are particularly susceptible to forming long term relationships with brands based on their faggot identity.
When compared to the larger consumer economy $571B is fuck all, BUT marketing companies jizz their pants at the idea of running campaigns that deliver lifetime customers.
Firstly, the Q in LGBTQ+ is Queer, which is explicitly a political affiliation.
Secondly, I dispute the numbers. The Alphabet people don't buy as a block. Moreover, as a percentage of the total economy, it doesn't fucking matter.
Lets break it down.
The number is too high. When compensating from deviation from the median (lots more faggots are poor) the number is easily corrected to $732 billion as TOTAL HOUSEHOLD INCOME. This more accurate number represents the gross, pre-tax income of about 9% of the population.
When we work out the disposable income that LBGTQ+ faggots can direct to "gay friendly" brands, it is much more like $571B
The reason that there has been a huge marketing push is because faggots respond to genuinely authentic marketing towards faggots. They are particularly susceptible to forming long term relationships with brands based on their faggot identity.
When compared to the larger consumer economy $571B is fuck all, BUT marketing companies jizz their pants at the idea of running campaigns that deliver lifetime customers.