"Funko just admitted it might not survive another year."
(media.scored.co)
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Young people don't buy them. It was mostly younger Gen X and older millennials that bought them. Might be why they are going out of business now. Not future.
I guess I thought they were a late millenial and Gen Z thing. I knew a whole bunch of Gen Z people once upon a time who bought these things. I grew up with them. I bought tools and text books, they bought funko pops and cosplay gear. I am not joking when I say they spent thousands a year on this stuff
I think it started with late Gen X and went big with late millennials.
I have a funko chewbacca bobblehead doll on my desk I got for free from some work event as a "prize".
Pop culture crowd tends to be a bit older, although I am sure there are Gen Z... Uh, hipsters who buy this crap. But most "western pop culture" is gobbled up increasingly by an ever graying crowd.