"Funko just admitted it might not survive another year."
(media.scored.co)
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It always felt like shit fake people buy. I’m a resident evil fan because I like resident evil vs I’m a resident evil fan because I own a bunch of stupid toys and I’m going to pile them up on my web cam and talk about how much better ugly bitch RE3 remake Jill is because girl power. And you can’t say I’m not a fan because I have a bunch of ugly low effort toys!
It's like people who have twenty guns they never shoot vs someone who has two.guns they shoot religiously. One likes to shoot guns. The other likes to collect guns.
Guns are the men's version of ladies' shoes.
Funko literally copied what the undergroud scene was doing in the early 00s. Japan of course started the trend of vinyl toys with things like Kubriks, which was born out of their capsule toy culture.
Places like Tower Records would import these, soon mall stores caught on like FYE and Suncoast. Then vinyl toy makers like Kidrobot popped up, leaning on the graffiti scene. Once this hit the mainstream, Funko copied the trend and mass produced toys while securing license after license.
Unlike Lego who responsibly judges the market, Funko flooded stores with its tat, thus the clock was ticking as cool things like real collectibles are not easily found and bought by normies at the local Target. Funko made its money, but it would never last because there isn't and never has been any cool factor to the brand.
As we've seen with comics, you need the nerds to drive sales to normies, else the sales dry up, which means the quality has to be on point, and that's something Funko never even once offered. Funko was always normie bait for fake nerds, the Big Bang Theory of vinyl toys.