IIRC, it's a sort of venture capital / trade group thing for business that want to export JP products and culture. On the bright side, it means that Japan recognizes that things being authentically Japanese is an important and marketable in its own right. On the other side, it means they're trying to appeal to international consumers with all the negatives that come with that.
IIRC, it's a sort of venture capital / trade group thing for business that want to export JP products and culture. On the bright side, it means that Japan recognizes that things being authentically Japanese is an important and marketable in its own right. On the other side, it means they're trying to appeal to international consumers with all the negatives that come with that.