100 CEO of canned water company claims they’re not making a profit despite 300 million in sales, so they dont need to donate anything to charity when they promised 10% of profit goes to charity (twitter.com) posted 228 days ago by evilplushie 228 days ago by evilplushie +100 / -0 45 comments share 45 comments share save hide report block hide replies
Most people will only pay the "premium" price because they can justify it to themselves that part of that might go to helping someone. That's the marketing psychology behind it.