That's how these businesses always go. Its easy to promise a bunch to charity when you are starting out, trying to market people in, and might have genuine intentions.
Its much harder when you are raking in cash, have a new rich lifestyle, and have shareholders breathing down your neck. Then its pretty easy to say fuck it and start messing with numbers to keep you and your board happy.
However, to give them some benefit of the doubt, sales are not profit. I see these cans literally everywhere, which means a high production budget. 300 million in sales is quite low for how widespread they are, so they might literally not be making a real profit after accounting for how hard they pushed themselves into every available market with only their "edgy name" as a gimmick.
They are almost certainly still fudging numbers to give themselves high salaries to get out of it, but they might still be massively underperforming.
That's how these businesses always go. Its easy to promise a bunch to charity when you are starting out, trying to market people in, and might have genuine intentions.
Its much harder when you are raking in cash, have a new rich lifestyle, and have shareholders breathing down your neck. Then its pretty easy to say fuck it and start messing with numbers to keep you and your board happy.
However, to give them some benefit of the doubt, sales are not profit. I see these cans literally everywhere, which means a high production budget. 300 million in sales is quite low for how widespread they are, so they might literally not be making a real profit after accounting for how hard they pushed themselves into every available market with only their "edgy name" as a gimmick.
They are almost certainly still fudging numbers to give themselves high salaries to get out of it, but they might still be massively underperforming.