I didn't see this coming
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If the right rules are in place you won't even go for profit maximization. Profit for the sake of profit is the path of endless greed and will devour you in the end. Profit maximizing is only needed in a society where money is God.
Incorrect. If the right rules are in place you will maximize profit but doing so will be moral.
Also, enforcement is as important as having the rules.
I suppose it depends on the definition of maximizing profits. But you're correct. You can also maximize your profits while strictly following a moral framework.