React content is just comfortable ego reinforcement. It’s meant to affirm your preferences or beliefs by convincing you that other people - especially those from a different demographic - also support the things you like. It’s a black person supporting conservatism! It’s a teenager who likes my boomer music! It’s a guy who is scared by the same part of the movie that also scared me! The product is the feeling you get from someone agreeing with you, and the value of that product correlates with the value of the presenter.

Meanwhile, in reality, black people hate conservatism, teenagers don’t like your music, and virtually none of the emotional reactions you see on the internet are genuine. You’re being lulled into a warm stupor by curated, filtered content that has evolved to target you.