GamerGate is fairly directly responsible for the Adpocolypse. Advertisers demanded that YouTube and Google give them more control over where their advertising was seen, and then unanimously chose to have nothing to do with Gaming content.
The advertising rate in computer publications and websites used to be the highest in the publishing world. Shortly after GamerGate the rate had plunged and never rose again. Games journalism went from being safe, politically neutral media, friendly for every advertiser, to being very, very political.
The drop in advertising rate changed the entire business model of Games Journalism.
The end of "Native Advertising" caused (by my count) at least two AAA games to tank and then slowly starved two billion dollar publishing empires.
They changed the rules of Reddit because they were utterly terrified of the effectiveness of Gamers writing letters to advertisers. We cut off journalists money and made their jobs a joke. They have been utterly terrified that something like that may happen again ever since.
I disagree.
GamerGate is fairly directly responsible for the Adpocolypse. Advertisers demanded that YouTube and Google give them more control over where their advertising was seen, and then unanimously chose to have nothing to do with Gaming content.
The advertising rate in computer publications and websites used to be the highest in the publishing world. Shortly after GamerGate the rate had plunged and never rose again. Games journalism went from being safe, politically neutral media, friendly for every advertiser, to being very, very political.
The drop in advertising rate changed the entire business model of Games Journalism.
The end of "Native Advertising" caused (by my count) at least two AAA games to tank and then slowly starved two billion dollar publishing empires.
They changed the rules of Reddit because they were utterly terrified of the effectiveness of Gamers writing letters to advertisers. We cut off journalists money and made their jobs a joke. They have been utterly terrified that something like that may happen again ever since.