New Game Pass Pricing
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this is how subscription services make their money. they advertise their service super cheap and run at a loss to build a customer base, then quietly increase the subscription price and hope a large portion of their customer base won't notice.
the loyal customers will be salty, but will keep their subscription.
the unloyal customers will unsubscribe.
the customer's not paying attention, which is the majority, will pay the increased fee.
it's basically the hidden subscription scam.