NoA's CEO, Jack Bowser, was an EA vicepresident. Iwata, a game programmer, was succeeded by a banker and then an economist.
All the decisions they make nowdays, including adding more globohomo to their games, can be explained by this
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Sometimes you just can't win in a way that makes everyone happy, not with children. One of the hardest parts of this culture war is denying them, who cannot understand the complexities and denying themselves.