NoA's CEO, Jack Bowser, was an EA vicepresident. Iwata, a game programmer, was succeeded by a banker and then an economist.
All the decisions they make nowdays, including adding more globohomo to their games, can be explained by this
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I’ll give credit to Reggie for supposedly suggesting that Wii Sports be made a pack-in game for the Wii, but really NoA got worse under him. Guy was a massive gatekeeper of games coming out in North America during his tenure and Nintendo of Europe repeatedly put Nintendo of America to shame. Not to mention how Nintendo’s localization team became a woke disaster under his leadership.