They're reaching for Shadow the Hedgehog levels of "cool" with this one.
(media.scored.co)
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Its hilarious to me that Nintendo thinks so highly of themselves they refuse to ever price cut their games, and in the case of re-releases will raise the price for no notable reason.
Like, I'd probably have triple the Switch games I do as a lot of their games are marginally interesting looking and I'd probably enjoy them. But I'm not spending 60$ on a 5 year old game that I'm only kind of wanting. And in that, they've probably lost absurd potential sales and support.
They live off the idea that their games are "must haves" and everyone will rush to buy them instantly, and in many cases that seems to work. But that tower can only last so long if they keep raising prices to offset inflation for themselves, while the rest of us stay the same.