I wonder why
(media.scored.co)
You're viewing a single comment thread. View all comments, or full comment thread.
Comments (12)
sorted by:
Three times as much money is spent on advertising to Women as Men. It works better on them; however, you do have to wonder, how would they fare without it?
If it works better on them, why spend three times the amount?
They do three times as much consumer spending. It's not that one advertiser allocates 25% ad budget to men and 75% to women, it's that overall, 25% of advertisers are targeting men and 75% are targeting women.