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I wonder why (media.scored.co)

posted 312 days ago by rattleS 312 days ago by rattleS +124 / -0

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– akira2501 4 points 312 days ago +4 / -0

They do three times as much consumer spending. It's not that one advertiser allocates 25% ad budget to men and 75% to women, it's that overall, 25% of advertisers are targeting men and 75% are targeting women.

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