I wonder why
(media.scored.co)
You're viewing a single comment thread. View all comments, or full comment thread.
Comments (12)
sorted by:
If it works better on them, why spend three times the amount?
They do three times as much consumer spending. It's not that one advertiser allocates 25% ad budget to men and 75% to women, it's that overall, 25% of advertisers are targeting men and 75% are targeting women.