This was always part of the plan. They make up a rumor, get it widespread so hard that people start to believe it, and then wait for the outrage when its not true.

The final step is to get Nintendo or the production company to make a statement on it, and trannies, they can quote and use as a bludgeon to either attack fans who disagree with trannies or try to cancel the companies themselves.

Its basic political chess, and the Left have been using it forever.