Yeah, at the time it was making fun of the Whole Foods pompous liberals, this was years before the 'social justice' bullshit really took off. I remember one scene where the mother forgot her cloth shopping bags and all the other shoppers were whispering judgements when the cashier asked "paper or plastic?". The mother then triumphantly said "none, I'll carry my groceries out by hand, reusable bags are (made by child labor? I can't remember what she said to one-up the liberal grandstanding)". The father was some twink college professor, the daughter was a malcontent activist but was never really depicted as being wrong, and the grandfather was a boomer conservative who was the voice of reason.