Wendy's X account mocks Katy Perry "Can we send her back?"
(www.breitbart.com)
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Wendy's was basically the origin of corporate accounts trolling and mocking people on social. They might not have been the very first, but they were the first to go viral for doing it.
Literally everyone you see doing it now is doing so because Wendy's got hugely popular support and free marketing for doing it like a decade ago.