Wendy's have made it part of their brand though. You can find compilations of them trolling people all over social media. If they'd just done this out of the blue it would be more of a risk, but if your company already has an established track record of being shitposters on X, people are less likely to take it seriously and get offended, unless they're the perpetually-outraged type anyway. And those people are troll-bait: the internet already hates them.