Remember when studios LEARNED from their mistakes?
(media.kotakuinaction2.win)
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Yes, it WAS dumb. I completely agree with you.
But that's how they saw things in the 1980s.
TV shows meant solely to advertise toys and games had JUST been made legal at the start of the decade. That's how Rubik The Amazing Cube got made (I'm not making that up).
This was new territory, and they were businessmen--empty suits, bean-counters, not creators. They had no reason to see this as anything more than an advertising vehicle...no pun intended.
The views are different now, largely thanks to the reactions to this movie. Now we get Transformers shows that actually stand on their own as series, such as Animated and Prime did--I loved Transformers Prime.
Or at least, they used to stand on their own as series...I just remembered the they/them atrocity that was Transformers Earthspark. Yuck.