It's because "raising awareness" activism is easy and lucrative. Raise $1m (through donors or government grants from your friends in the bureaucracy), pay yourself $200k, pay some spokesperson celebrity $150k, and use the rest to pay a crew to "produce" a 30-second spot and a flyer.
So "raising awareness" activists agitate for more and more funding, and bigger and bigger "awareness" campaigns.
It's a grift for otherwise completely useless people.
"Raising awareness" is advertisement without a product. It's a marketing company realizing that they can market themselves if they pick the right name. An advertisement raising funding for more advertisements.
It's because "raising awareness" activism is easy and lucrative. Raise $1m (through donors or government grants from your friends in the bureaucracy), pay yourself $200k, pay some spokesperson celebrity $150k, and use the rest to pay a crew to "produce" a 30-second spot and a flyer.
So "raising awareness" activists agitate for more and more funding, and bigger and bigger "awareness" campaigns.
It's a grift for otherwise completely useless people.
"Raising awareness" is advertisement without a product. It's a marketing company realizing that they can market themselves if they pick the right name. An advertisement raising funding for more advertisements.