It’s a natural progression, right? First you market books and movies that convince a few generations of young women to forego marriage or leave their husbands. Then you have a new demo of eggless single spinsters, so you put out a new series of books and movies convincing them that up is down - that the young studs will still want you even when you’re old, fat, ugly, etc. It’s just wish fulfillment media that also doubles as dynamite planted at the foundations of civilization.