This, and the trend of women "empowerment" and feminism contributes a lot to this.

Lets be honest. Looks always has and will still matter in any society and at any time. Having good looks is like starting the game of life with the Konami code. Just look at how retarded the South Korean society is and their fascination with plastic surgery and growth hormones - but i digress.

Anyways, in the past, it was a natural balance because they were also average women for those average men - they still needed to find a mate that provides and give them shelter make kids. This went all the window when the world embraced feminism and put women on a pedestal while also shitting on men.