It will not be at Concord or Dustborn levels but it will most likely underperform. It is all about how much it costs and what return on investment the backers expect.
Even if this cost them 10% of sales it is probably a large chunk of their expected net profit.
Lets say the cost is 200 milion. The investors expect at least 300 milion back so they need to sell about 6 million copies. If they lost 10% of sales that is 30 million out of the 100 million the investors expect as return on investment.
This is why a scandal like this can ruin a company.
It will not be at Concord or Dustborn levels but it will most likely underperform. It is all about how much it costs and what return on investment the backers expect.
Even if this cost them 10% of sales it is probably a large chunk of their expected net profit.
It did not cost them anywhere near 10% of sales. It will make an enormous amount of money.
Lets say the cost is 200 milion. The investors expect at least 300 milion back so they need to sell about 6 million copies. If they lost 10% of sales that is 30 million out of the 100 million the investors expect as return on investment.
This is why a scandal like this can ruin a company.