It is, but its useless when you can provide no other valuable service besides it. The EGS spent much of its existence missing critical features and generally being worse than alternatives in almost every way, including actively destroying consumer goodwill by bribing devs with exclusivity contracts (with many devs also burning goodwill in their responses).

The foot in the door is only useful if you have anything worth selling inside, and for the most part EGS is luring people in just for them to nope back out.