If I were in charge of Jaguar and wanted to appeal to younger customers, I would have commissioned a 2 seater compact sports car like a Mazda Miata or Toyota 86.
This car would be a throwback to old British roadsters like an Austin Healey Sprite or MG B.
It would be an ICE, of course, and these types of cars are extremely popular among younger car enthusiasts. I don't see their popularity going anywhere; and such a car would be a good entry level Jaguar in terms of price and performance.
What they actually did to attract this demographic was a disaster. My idea's not perfect, but I think it's better than what we got.
If I were in charge of Jaguar and wanted to appeal to younger customers, I would have commissioned a 2 seater compact sports car like a Mazda Miata or Toyota 86.
This car would be a throwback to old British roadsters like an Austin Healey Sprite or MG B.
It would be an ICE, of course, and these types of cars are extremely popular among younger car enthusiasts. I don't see their popularity going anywhere; and such a car would be a good entry level Jaguar in terms of price and performance.
What they actually did to attract this demographic was a disaster. My idea's not perfect, but I think it's better than what we got.