The hard truth: Americans don’t trust the news media
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For those that didn't click the link, this is an Op-Ed in the Washington Post penned supposedly by Jeff Bezos himself.
He talks about the decline in trust from the public for the MSM in general.
He talks about the difference between a loss of trust in the veracity of a MSM news source vs the perception that a source is biased or untrustworthy.
He claims that this is somewhat the basis that the WaPo isn't doing political endorsements this year and probably shouldn't be in general for perceived bias.
He claims that his employees from his associated businesses like Amazon and Blue Origin meeting with government officials on a regular basis creates "complexities" when it comes to the neutrality of his flagship paper.
He also claims that he has never used his personal influence in his position as owner to lean on the editorial board to benefit himself and his businesses personally.
He shits on unverified sources and social media for being misinformation and untrustworthy.
In the end, beyond canceling this year's Presidential endorsement, he offers no actual solutions beyond "journo-ing harder" to win back trust.
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Step 1 to winning back trust is to admit that you've been lying all along in the first place.
There can be no absolution without that contrition.
“In the annual public surveys about trust and reputation, journalists and the media have regularly fallen near the very bottom, often just above Congress. But in this year’s Gallup poll, we have managed to fall below Congress. Our profession is now the least trusted of all.”
“The Washington Post and the New York Times win prizes, but increasingly we talk only to a certain elite. More and more, we talk to ourselves.”