That second paragraph sounds like self reaffirmed delusions, I don't doubt that is their attention but from actually taking to women who play games:

Ugly and average women like playing as hot women for the power fantasy, similar to guys when we play someone like the DOOM Slayer, hot women like to either play as someone just as hot as them or better but ALL women enjoy playing as someone cute.

That delusion justifying lowering standards might be the reason in the dev teams but looking at sales, it doesn't translate to a buying audience.