I keep comparing the Concord debacle to GTA5. GTA5 was in development for 3-5 years (there is no definitive source I can find, all give different results). If Concord were at all competently run and didn't faff about for 8 years, while it stil probably wouldn't have been a pop culture dynamo like they were banking on it might have at least made a profit. If it took 5 years to make it would have come out at the height of the covid hysteria when so many were too afraid to leave their homes and were rolling in unemployment stipends. If it took 3 years to make, it would have come out at the peak of the SJW craze and the media would have hyped it like nothing else. But no, they waffled too long and when it did come out the pendulum was in the process of swinging back.