Mind Games
(media.scored.co)
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When a large percentage of your players refund in protest of you trying to pull a fast one with accounts, you can never really recover that momentum you had.
And considering they didn't even try to "make it right" and instead went with "we weren't clear, we will talk about it later, move on" as their apology, it was pretty obvious the game was good in spite of them not because of.
Is Helldivers still going to shit? Haven't followed it that closely. Guess my strategy of not buying games until they're 6-12 months old and on sale paid off again.
Quick look on steamcharts isn't looking too rosy: 30-50% decline each month: https://steamcharts.com/app/553850 Still almost 30k daily peak though.
Most people I know got their refunds and left, and they were pretty constant players. The handful that didn't haven't played in a while.
It was inevitable to lose some portion of your playerbase, that's the fate of all multiplayer only games. But when you have a difficult multiplayer only game with a steep learning curve, you want your dedicated players around to carry newbies into it.
Instead they drove many off, whether by controversy or simply lack of any real interesting things to do, and that means it'll just slow die from here.
What did they do?
Extremely downplayed or in some cases outright denied that you would be required to link a Playstation account to the game to play it, after they disabled it on launch. Leading to a lot of people being told they would lose access to their game after they had already bought it, and then had multiple people at thier company mock people being upset about it.
It went bad enough that Steam waived their refund restrictions for the game and offered it for people with 100s of hours.