His examples of Eastern websites look just like Western ones did in the 90s and early 00s. It wasn't until relatively recently that the minimalist flat thing became trendy. But this guy choosing to use login pages as the examples of Western design is really disingenuous.

Screenshots of the Yahoo homepage 1996 - 2016. Changes in design are interesting. So is the invasion of ads.
https://mashable.com/feature/yahoo-history

Mostly driven by technical improvements up until 2006. Then it gets "decluttered" with a creeping emphasis on what other people are watching/reading. Then the "popular searches" starts moving up in emphasis. Then it finishes 2016 with a third of the page being ads, then "trending," and then [artificially] surfaced articles about politics and entertainment. In 10 years it went from a tool, a directory service, to something designed to push curated narratives to you.