Tractor Supply has gone woke. Haven't shopped there in over a year because their prices are higher (often by almost 50%) than their competition. That, and even the last time I was in one of their stores, they had stopped being what they were founded as (we sell tractors and tractor accessories), and had become Kitsch Mart. Yeah, it turns out their "new" CEO is the guy who ran Macy's almost into the ground a while back and got canned.
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CEOs are never fired, they resign. As far as the public is concerned, they have a squeaky clean resume.
Here's the rub: You, a pissant shareholder, don't pick the CEO; the board of directors do. And it's always the board of directors that give shitty CEOs an out with resignation, because actually firing them would be harmful for future employment, and they're not going to do that to one of their close acquaintances.
It's a club, and you ain't in it.