The Group will retire its business unit-based organizational design and strive to establish an operationally integrated organization with the goal of revamping its internal title development footprint and bringing more capabilities in-house.
The Group will pursue integrated sales & marketing operations in Japan and make efficiency of publishing by consolidating the marketing functions that were previously spread across creative business units, expanding shared knowledge, and eliminating duplicate functions.
This is the most important takeaway. Japan is clawing back brand control from NA and EU. Which for our purposes is good. They don't say it's a response to DEI, but effectively that's what it is, pulling the eject handle and dumping the foreign business units because they're contaminated.
I hope your take on this is right. That's the path I'd like to see them go down. Screw making games for "global audiences," when all they wanted in the first place was amazing stuff you made for Japanese audiences.
I found another article that reports NA & EU staff have been told the cuts will mostly eliminate NA/EU publishing & advertising, and cut some from IT. Another way to think of it is that there won't be anyone left to speak for the Square Enix brand who isn't directly under the thumb of JP corporate.
Shift to a multiplatform strategy. Building continuous customer contact points of our titles by stepping up digital sales. Create the interaction with customers by increasing sophistication of publishing function. Generating the opportunity of new revenue by offering IP across a range of entertainment experiences
I’d say this is just as important. Instead of sucking on Sony’s tits for a few dollars, they start throwing their games on PC more.
This is the most important takeaway. Japan is clawing back brand control from NA and EU. Which for our purposes is good. They don't say it's a response to DEI, but effectively that's what it is, pulling the eject handle and dumping the foreign business units because they're contaminated.
I hope your take on this is right. That's the path I'd like to see them go down. Screw making games for "global audiences," when all they wanted in the first place was amazing stuff you made for Japanese audiences.
I found another article that reports NA & EU staff have been told the cuts will mostly eliminate NA/EU publishing & advertising, and cut some from IT. Another way to think of it is that there won't be anyone left to speak for the Square Enix brand who isn't directly under the thumb of JP corporate.
They're going full "Assimilate this!"
I love that line.
Now if only Nintendo would do this to NOA
I’d say this is just as important. Instead of sucking on Sony’s tits for a few dollars, they start throwing their games on PC more.
Sony seems to feel the same way about themselves.
Thank god!
Maybe Japanese games can be Japanese again.