Square Enix to report record 22.1 billion yen loss
(twitter.com)
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Guys, I've got a great idea! Y'see, all the runaway hits have been small and/or passionate projects that did something new or explored it in an interesting way. So, what we're gonna do is... Focus test and run everything by committee to create the safest, most generic and least offensive content that was popular 3 years ago.
Furthermore, if we alienate our entire audience, I believe we could quintuple our profits by pandering to the pedo-communists with no money or interest in our product.