However, it gets worse for DC Comics, as he writes, “DC had a pretty bad year, with their lowest sales since 2004 – down 25% from 2022 in the bookstore market – even with their highest ever number of titles in the total list. In 2023 they had only 14 titles in the Top 750; in 2013, ten years ago, they had 130. That is a huge and troubling drop – but maybe laying off nearly your entire sales and marketing team is not a great strategy for growth? If someone had been been making a concerted effort to dismantle DC Comics, they couldn’t have been more surgical – luckily, DC still has talented execs like Marie Javins, Jim Lee, Annie de Pies and the rest of the staff who have thwarted those plans. And from what we’re hearing, 2024 will see some more moves to reverse this concerning trend.”
I wouldn't hold my breath.
To be fair, the way the comic industry operates is a complete shitshow.
When was the last time you laid eyes on a comic book available for purchase somewhere that a kid could easily bug their parents enough to get their hands on it and gain entry into the hobby? There's no more $3 comics to snag at the checkout line at the grocery store now.