Square Enix had the "consulting firm" HitDetection work on FF7 Rebirth
(media.kotakuinaction2.win)
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'Hit' as in, if you don't conform we'll put out a hit on you and hitpieces from our journoblog cocksuckers will rain down. Pay our protectio- I mean, detection fee and we'll detect any of these upcoming hits.
I don't think I'm joking; these companies know what they're doing and they pick brazen branding. The less said about what Sweet Baby were hiding in plain sight with their branding, the better.