Because no one knows what, exactly, "woke" means.

You race swap a character Black, and women complain. You sex swap them, trannies complain. You give them neo-pronouns, cripples complain.

So you hire a "consulting firm" that works with all the companies so everyone is doing the same thing and you don't get singled out.

Everyone supporting Woke, DEI, Equity, whatever is a coward and so they need to spread responsibility for any decision as thinly as possible.