The question you have to answer is why they're freaking out all of a sudden and throwing shit at the wall to see what sticks...

There is an underlying swell among the normies called the Christpill.

A lot of people are seeing what the Anglosphere is turning into without a religious foundation that puts forward tenets to maintain social cohesion.

Obviously, the media is attempting to get in front of normies "noticing", and are trying to paint it as an evil thing, no different than what happened with Occupy Wallstreet or Gamergate.