When you spend decades building something (JBP spent years in school, decades practicing and teaching) you don't just let someone take it away from you without a fight.
JBP doesn't need to rebrand, his own brand is bigger and more successful than any psychologist in Canada- maybe more than all of them combined even.
The fact he has nothing to really lose is all the more reason to fight for it.
Why does anyone care about the College of Psychologists? Just rebrand as a Life Coach. Psychology is a joke.
When you spend decades building something (JBP spent years in school, decades practicing and teaching) you don't just let someone take it away from you without a fight.
JBP doesn't need to rebrand, his own brand is bigger and more successful than any psychologist in Canada- maybe more than all of them combined even.
The fact he has nothing to really lose is all the more reason to fight for it.